INTO SIGHT
FOR IMMEDIATE RELEASE
SONY DESIGN's INTO SIGHT Recognized as a Pinnacle Project at the 2022 London Design Festival
London, 09.17.22 - Sony Design's groundbreaking installation, INTO SIGHT, has garnered acclaim as a Landmark Project during the prestigious 2022 London Design Festival. The installation served as a magnet for global visitors, offering a captivating experience that transcended conventional boundaries.
INTO SIGHT stands as a life-sized media platform, ingeniously employing sensorial effects to transmute ordinary surfaces into an expansive vista through the interplay of dynamic light, color, and sound. As visitors step into the installation, they are greeted with a unique and immersive response. The deeper one ventures, a heightened awareness unfolds, revealing unexpected visual and auditory dimensions that dynamically evolve with each interaction. The project's overarching goal is to capture and explore novel insights into the symbiotic relationship between physical and metaphysical realities.
The INTO SIGHT installation, featured at the London Design Festival, represents a testament to Sony Design's commitment to pushing the boundaries of innovation and design. Visitors were invited to explore and engage with an experience that goes beyond the conventional, offering a glimpse into the future of immersive and interactive installations.
Sony Design continues to redefine the boundaries of design and technology, and INTO SIGHT stands as a testament to their dedication to creating experiences that transcend the ordinary.
Sony Design, Dinner Land
